GET MORE OPENS, CLICKS AND REPLIES TO YOUR EMAILS
We employ best practice knowledge and best-in-class tools to monitor and optimise your email campaigns, ensuring your messages land in the inbox, grab the attention of your target audience, and drive the desired outcomes.
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With its unparalleled reach and cost-effectiveness, email outreach remains a cornerstone of effective sales communication, enabling businesses to reach their target audience with personalised and impactful messages.
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As the use of email outreach continues to grow, email service providers (ESPs) such as Microsoft, Google, ZOHO, AWS, and others are raising the bar for acceptable email practices. They employ sophisticated filters and spam detection mechanisms.
By staying ahead of the evolving rules and regulations, we help you navigate these challenges and prevent your valuable messages from being lost in spam folders, ensuring maximum deliverability and engagement.
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Our 6 steps to optimised deliverability
Correctly configure IT Settings
Select ESP(s) to suit your objectives
Satisfy GDPR
Pay attention to SPF, DMARC, DKIM settings and make use of the various reputation monitoring and warming tools that are available.
Whether Google, AWS, Microsoft, ZOHO or another, select the right provider(s) that will match your outreach style and objectives.
Ensure that personal data is obtained, stored and used in accordance with GDPR legislation.
Create compelling outreach
Outreach must not use any terms that trigger spam filters, but be original, succinct and articulate.
Cycle, test & optimise
Configure sending settings
Email copy must be cycled and A/B tested to ensure deliverability and improve where possible.
Optimize settings for compliance and maximum impact in email outreach.